Supporting Seeds of Change through Local Philanthropy with Bradley Zeve

Back in 2000, Bradley Zeve and the Monterey County Weekly decided to leverage its media resources to create a new program to support the local nonprofit community with both editorial coverage and philanthropy. This initial philanthropic endeavor has developed into the community-wide Monterey County Gives! campaign that has raised and donated more than $82 million to approximately 500 local nonprofits in Monterey County. This year's campaign runs through December 31, 2025.